At AXIS our program execution is truly integrated with our IT services to provide you with optimum flexibility, scalability, measurability and efficiency. Our best-in-class data management software enhances data integrity with address correction, verification, and systematic record de-duplication to ensure high success rates.
Whether your needs are daily fulfillment or a one-time large scale distribution, AXIS has a solution to fit for distribution of POS materials, sampling, products, rebate offers, etc., according to your needs. When the shipment is ready, we use our integrated shipping tools for deployment within Canada, the US and around the world.
Our established processes have been developed based on our comprehensive experience in executing programs of varying degrees of complexity for our customers, and our services include:
AXIS has been providing superior direct mail marketing services to our customers since the company’s start. Our personal approach and comprehensive lettershop and collation solutions will maximize your investment for any size of direct mailing campaign.
AXIS collates all document types and materials using both manual and automatic machine collation. A properly-collated package makes a professional first impression on the addressee about your company’s product or service.
AXIS’ in-house colour and black & white commercial printing capabilities are ideally suited to publish small print runs of letters, labels, rebate/reimbursement cheques, post cards, brochures and a variety of other formats. Because printing is only executed as needed, inventory and material cost efficiencies are gained.
AXIS can accommodate your varied needs and help you maximize the value of your printed materials by adding relevant, personalized content while eliminating storage and obsolescence costs.
Xerox® Versant® 80 Press
AXIS has considerable experience in developing and executing both B2C and B2B sampling programs across multiple industries: food, healthy & beauty, OTC products - our experience is wide and varied.
Product sampling can play a vital role in generating trial and conversion to your brand. Sampling can help to build a product experience and build consumer brand loyalty.
Whether your focus is on retail cross-promotion, support for a new product launch or fulfillment of an online offer, AXIS has a sampling solution to effectively market your product or service and drive conversions.
AXIS can help you plan and execute a hassle-free program from top to bottom. Not only can we assume responsibility for all essential contest management services, we can ensure regulatory compliance, handle all types of entries, and help maximize ROI by capturing all relevant consumer information.
Do you have a BIG IDEA for a contest? AXIS can make it happen!
68% of Canadians open their mail right away; in fact, 95% of Canadians read their mail the same day it arrives.* AXIS’ proximity to Canada Post's largest bulk mail processing centre is no accident.
Our data management, printing, lettershop, and distribution experience guarantee that, whether your project volume is 100 or 10,000 pieces, AXIS is positioned to execute your direct mail project on time and on budget.
*According to Canada Post’s website
You can’t manage what you don’t measure – AXIS can help you with relevant, actionable analysis for your integrated marketing campaign
As a data-driven organization, AXIS understands the importance of measurement, tracking and reporting in any marketing campaign. Measurement helps you to monitor your progress towards your goals, tracking allows you to assess your progress in order to continually improve, and reporting provides a mechanism to communicate with program stakeholders.
AXIS offers flexible, custom reports to meet the needs of our customers’ requirements on specific program performance metrics. AXIS also has experience in working with existing data analytics products, such as Tableau Software to build reports. Reports can be delivered offline on demand as needed, as part of a scheduled subscription, or in real-time via an online reporting portal.
AXIS uses the latest in hardware, software and technology to deliver optimized, accurate in-house data entry processes. Our data entry team are trained on your specific requirements and are experienced in manual data entry, which is often combined with online, automated data capture.
Our team designs and develops scalable, custom solutions based on each project’s requirements in order to capture critical pieces of information with effective quality control.
Some of the data entry project types that AXIS has delivered to our customers include:
AXIS specializes in the configuration and implementation of CRM systems. We are a market-leader in data discovery, cleansing, consolidation, and migration.
Our focus is to enable the most efficient CRM possible for your organization.
Our unbiased selection process and expert analysis ensures that you will receive a budget-conscious system that meets functionality requirements and encourages end-user uptake. We have implemented CRM solutions such as Salesforce, Oracle CRM On Demand and Zoho CRM. Our recommendations are always based on our clients’ specific business needs. Don’t waste your time on the selection process. Let us know your requirements and we’ll perform the analysis for you, providing you with an expert recommendation.
Whether you’re new to CRM or converting, we’ll work closely with you to identify your unique requirements and design a tailored CRM solution. Utilize our experts for training and ongoing support of your system. We can also execute your integrated direct mail and email campaigns for you!
Whether you’re creating a mail file, a sales lead generation list, merging prospect files with customer information or developing a marketing database, the ability to accurately identify and link records that exhibit sufficient similarity is key to a successful marketing program – B2B and B2C.
There are few companies that excel in this space. AXIS clients receive tenured resources, a proven framework and methodology and the gold standard in business intelligence software: SAP Business Objects DSXI™.
AXIS applies business and technical services to support major corporations in the profiling, cleansing, matching and consolidation of disparate customer and prospect data sources. As an extension of your business and I.T. organization, our project team assists you in the development of business rules, processing logic, matching methodologies and algorithms that result in veritas singularis™—a "single truth" of the consumer.
At the core of our web, database and custom applications is our Data Management and Hygiene department. This team focuses exclusively on converting, parsing, standardizing, verifying, correcting and matching consumer and business information to create a complete view of the consumer. Services include:
The pie chart below illustrates the results of AXIS’s data cleansing practices:
|Invalid or Duplicate Records||42,500|
|Invalid or Duplicate||8.50%|
|Effective Quantity Mailed||457,500|
|Estimated Savings if Invalids & Duplicates are Removed (based on $0.75 per mailer)||$31,875.00|
This demonstrates a real-life customer example of an 8.5% reduction in direct mail disbursement costs by way of utilizing AXIS’ data cleansing and matching services.
To consolidate various customer information data sources into a holistic view is not a trivial exercise; experience counts. Due to our deep foundation of consolidating consumer/contact data sources, AXIS applies a proven framework that delivers what you need, fast.
Cleansing and matching is our primary focus and a core competency—there is no learning curve when AXIS is engaged. Whether we isolate issues of over or under-matching, balance word and pattern table entries to maximize corrections while minimizing cascading anomalies, or handle addressing challenges for SERP (Canada Post Corporation), the result is a consumer-centric database that performs and is sustainable.
AXIS designs client databases with you. Through our data discovery exercise, baseline match exercise, and business requirements analysis we identify your data structures, and include your privacy policies as well as marketing campaign needs. Then we form your internal AXIS IT team to lay out a best-practices approach for customer data capture, structure and management.
AXIS ensures that the database design puts you in control of all query, analysis and reporting. We deliver a detailed database schema that captures necessary data structures and table relationships (ERD) to ensure your data management requirements are met. We design a secure and intelligent SQL database that employs our methodology to deliver on time, on budget, and meet all your needs.
The change detection and entity (Household/ Individual/ Company/ Site/ Contact) Key Continuity Management (KCM) processes are always considered when we develop the design and logical data model. We build in a full examination, design and automation of procedures required to conduct daily, weekly, monthly and quarterly updates of defined source system files.
AXIS will work with your IT team to make sure your program, whether it be a customer-centric database, branded website, or web-enabled application - is successfully deployed and hosted on our secure in-house server network. Our experts will help fine tune software and process logic to guarantee optimum performance and to anticipate future use and scaling requirements. All this to ensures a continuous, disruption-free process.
AXIS hosts our customer programs at our facilities in Mississauga, Ontario. We have taken numerous measures to ensure the security and protection of our customers’ data. We are located in a state-of-the-art 23,000 square foot facility employing high-level security measures, which include:
AXIS offers a full array of hosted systems administration services to manage our customers’ systems on an ongoing basis. Our internal network team is dedicated to ensuring our customers’ system and data is always protected. Hosting and management services include:
AXIS follows the privacy recommendations as set-out by the Canadian Marketing Association (CMA), the Federal privacy laws (the Privacy Act and the Personal Information Protection and Electronic Documents Act) and any applicable Provincial Statutes enacted as of January 1, 2004. Recently, AXIS has passed rigorous information and physical security audits including those conducted by AMEX, Schering Plough and TELUS Communications.
Client data files entrusted to AXIS are absolutely confidential. Client data files are the exclusive property of our client. Unless we have an explicit instruction to do so, we do not rent, trade or otherwise provide Client data files ("electronic" or "printed" format) to any other client nor to any third party individual, company or organization.
AXIS is a proud partner of Tableau Software, a business intelligence and analytics tool that stands out from its peers in pioneering the user-friendly interface that allows non-experts to access and create dashboards without formal training. Tableau Desktop allows users to click on data and drag and drop it where you want it so that you can analyze exactly what you want. This makes connecting to data much simpler for users, who can create dashboards in just a few moments.
Tableau’s philosophy revolves around the visual thinker, and Desktop’s capabilities reflect that belief. As a user’s thoughts and ideas change, it is easy to click through visuals to follow potential patterns. There is no complicated struggle to create complex wizards or build dashboards from the ground up: it’s done automatically.
Tableau Software provides a new approach to business intelligence that can produce analysis and insights from data at a high rate of speed. This quicker approach saves time, and allows users to combine data from multiple sources and input it as it comes in. Tableau Desktop is anywhere from 10 to 100 times faster than its competitors.
Contact AXIS to implement a Tableau solution for your company.
AXIS has extensive experience creating various types of websites. We specialize in the development of dynamic pages which capture data in real-time and connect to an underlying database.
We develop and support all web-based interaction including online payment processing, search/sort capability, automatic or system-generated responses and tracking of referral visits. Capturing dynamic data allows us to provide real time reports how you want them — on an automated or on-demand basis - for all database-related activities.
As an integrated marketing and technology leader, the websites and databases AXIS creates are designed to support marketing strategies such as direct mail initiatives, electronic IVR setup, external query and reporting applications, contest management, fulfillment and contact management.
The websites we develop include branded websites, micro-sites and websites containing multiple web portals. All website development is directed by a holistic strategy we provide to our customers incorporating internet, extranet and intranet.
When AXIS develops a website, we assign company resources to make sure program elements are delivered in a timely manner, on budget and according to specifications. Before we begin, a dedicated Project Manager works closely with you and/or your creative agency to create a detailed process flow (Visio diagram) which captures the layout and logic of the proposed website. Upon approval of the process flow, the Project Manager will establish a full set of Business Rules which will govern the development of the website and its underlying database.
Once we document your website requirements, AXIS typically relies on your agency to create the look and feel of the website and provide us with the creative wrapper. Our internal website designers will work with your creative rather than design the website. If required, creative development is available on a case by case basis
Once AXIS receives the creative elements, the program moves to our team of website and application development specialists. Our development environments include ASP, ASP.net, PHP, ColdFusion, Flash and Java (JSP). Our IT resources are managed throughout the program duration by the Project Manager, who oversees the entire program development and provides constant customer/agency liaison while managing the program timeline and providing internal UAT.
E-commerce is more than putting a Buy Now link on your website. Payments need to be processed, transactions need to flow properly, you need to know what data is necessary, what data to capture. AXIS brings you years of experience building e‑commerce strategies for our clients. Let us take care of the headaches so you can do what you do best — fulfilling and growing your market.
If you have the products and services, we can help you sell it online. We make e-commerce easy by doing all the work for you, and we can even take care of all of your fulfillment needs. AXIS is your turnkey e-commerce solution.
AXIS leverages our advanced web development skills to provide custom applications that link to our customers’ consumer-centric databases. Our solutions to support client requirements include:
We begin with a process of discovery to ensure all of our customer’s user requirements are captured during business and technical planning sessions. A visual depiction of the process flow is provided to keep you informed and certain you have what you need.
Once you approve preliminary planning, functional specifications and coding follow. The scheduling of key milestones, including screen shots, database linkages to the application and UAT test plans, includes you in all major decisions.
At AXIS, we dedicate ourselves to creating the perfect app — for you.
AXIS understands the mobile and social media environment. We create an integrated, device responsive approach that enables your consumer to connect with your brand however and whenever they want.
Our multi-faceted approach to social media also helps to ensure your brand makes waves online. Looking for a branded FaceBook or Twitter page? Want to wow consumers with a custom app? Maybe your perfect solution involves integrating social media mechanics into an existing campaign.
At AXIS, our team works with you or your creative agency to execute seamless campaigns that integrate your needs with our complete service offering.
The world of Digital Marketing is evolving, exciting and complex. AXIS works with you to create a strategy that will take advantage of unique digital opportunities. Utilizing our core competencies of data management, dynamic interaction and customer-centric focus (to name a few), we will put you on the right path to success.
Whether it's driving traffic to your site to create new customers, or marketing to your current customer base to garner a bigger share of their wallet, AXIS creates the right solutions to drive more interaction — and generate revenue.
Leveraging our experience with direct mail, coupon and loyalty programs, AXIS can help you migrate your marketing into the digital now. Click here to see how we put it all together to achieve your company goals.
Personal Prompt™ is a proprietary communications engine developed by AXIS that provides intelligent, effective 2-way consumer communications.
Personal Prompt™ delivers the right message to the right consumer in their preferred format: Text/SMS, Email or Voice. This can be advantageous in event, appointment-setting and reminder scenarios.
AXIS has proven experience and success meeting the outsourcing objectives of our mid- to large- tier customers across multiple industries. We offer considerable expertise in managing calls which require specialized or personalized handling. If your outsourcing goal is to retain customers, increase revenue, reduce service costs or develop new markets, we have solutions that can help you at each phase of your customer engagement cycle.
AXIS offers scalable solutions with dedicated or shared agent resources. Our focus on ongoing relationships ensures a superior front-line representation of your brand, by utilizing our core competencies and specialization as part of your business strategy:
AXIS will help you start and maintain a personal, ongoing consumer communication stream with your brand.
We have developed a proprietary email engine that includes variable targeted messaging logic. This means that consumer behaviour or input drives the messaging, which, in turn, responds to consumer behaviour - creating greater engagement.
The AXIS email engine has been successfully deployed in numerous applications, including consumer loyalty campaigns for a top-tier CPG brand where, in one campaign, email triggers were based on consumer purchase behaviour, and in the other, email triggers were based on time lapsed between multiple treatment and reward types in a consumer beauty rewards program.
AXIS is a proud partner of Act-On, a marketing automation tool that tracks customers even before you know their name. It connects the dots and tells you where they’ve been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests and behaviours on your website.
There is often confusion between Email Service Providers and marketing automation. The main difference is that ESPs are extremely limited in functionality and analytics. An ESP will send an email and tell you how many people opened and clicked through the link. On the other hand, marketing automation will send emails then track where contacts traveled through the website, score this behavior and automatically send follow-up emails based on activity. Just as important, marketing automation can notify salespeople of a leads behavior and interests, so they have the knowledge to turn the lead into a sale. Finally, marketing automation will produce analytics for every step through the sales funnel, allowing the savvy marketer to optimize the entire process.
Only 3 % of B2B companies are currently using marketing automation, and Act-On is a great way to get ahead of the competition. Act-on is also built to play nicely with the systems you want to integrate with from CRM, CMS, form builds, etc. Contact AXIS to implement a Act-On solution for your company.