AXIS is a proud partner of Act-On, a marketing automation tool that tracks customers even before you know their name. It connects the dots and tells you where they’ve been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests and behaviours on your website.
There is often confusion between Email Service Providers and marketing automation. The main difference is that ESPs are extremely limited in functionality and analytics. An ESP will send an email and tell you how many people opened and clicked through the link. On the other hand, marketing automation will send emails then track where contacts traveled through the website, score this behavior and automatically send follow-up emails based on activity. Just as important, marketing automation can notify salespeople of a leads behavior and interests, so they have the knowledge to turn the lead into a sale. Finally, marketing automation will produce analytics for every step through the sales funnel, allowing the savvy marketer to optimize the entire process.
Only 3 % of B2B companies are currently using marketing automation, and Act-On is a great way to get ahead of the competition. Act-on is also built to play nicely with the systems you want to integrate with from CRM, CMS, form builds, etc. Contact AXIS to implement a Act-On solution for your company.