Personalized direct mail to generate leads

Welcome Wagon

CRM-Enabled Direct To Consumer Program


Welcome Wagon offers a complimentary greeting service for the households they visit and personalized marketing services for the businesses they represent. They bring community information and free gifts to the businesses and households they visit. 

Welcome Wagon has been in business for over 80 years and is Canadian owned and operated.

The Mission

Welcome Wagon is looking for a way to increase its reach and diversify its revenue stream by building on its traditional business model of making household visits. 

Welcome Wagon coupons and postcard examples Welcome wagon mailing portal


AXIS works with Welcome Wagon to create a direct mail coupon program.

AXIS designs and develops a custom web-based application and fulfillment program to facilitate direct-to-home coupon delivery. This application gives Welcome Wagon representatives the ability to easily create customized coupons based on their geographic region and businesses they represent, and trigger a printing and mailing of the coupons to homes across Canada. 

The fulfillment program allows Welcome Wagon to target qualified leads with locally tailored coupons. The fulfillment program takes advantage of economies of scale and centrally prints all direct mail materials for all of Canada.

Welcome Wagon dashboard


– Jane Doe – Manager – Welcome Wagon
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