The Mission
Welcome Wagon needed a way to increase its reach and diversify its revenue stream by building on its traditional business model of making household visits.
AXIS works with Welcome Wagon to deliver direct mail and digital coupons.
Driving Home
AXIS designed and developed a custom web-based application and fulfillment program to facilitate direct-to-home coupon delivery. The application gave Welcome Wagon representatives the ability to easily create customized coupons based on their geographic region and businesses they represent, and trigger a printing and mailing of the coupons to homes across Canada.
The fulfillment program allows Welcome Wagon to target qualified leads with locally tailored coupons. It takes advantage of economies of scale and centrally prints all direct mail materials for all of Canada.
Site Build
The next step was to enable digital coupon delivery, via download or email.
AXIS developed a website allowing visitors to search for and download coupons from businesses in their local community. Coupons are mobile-ready allowing users to simply show their phone screens in-store to redeem offers. The back-end content management system allows Welcome Wagon representatives to manage the communities they represent and the businesses within them.
