Case Study

Brake Parts Inc LLC: Revenue-Driving Rebate Program

Comprehensive program management

Brake Parts Inc. is synonymous with product quality, continuous improvement and engineering innovation. The Raybestos® brand, for example, has been trusted for more than a century and is used today by premier NASCAR® motorsports teams such as Joe Gibbs Racing and Roush Fenway Racing. Brake Parts Inc is committed to leading the global aftermarket as the premier manufacturer of automotive braking components.

The Mission

BPI wants to gain new market share through a multi-level rebate and incentive program aimed at consumers and installers. BPI approaches AXIS to make sure they stay on the road.

Driving Home

AXIS develops a program blueprint that includes logic for multiple participant and incentive types.

AXIS delivers a comprehensive rebate and incentive program with the following components:

  • An underlying database for 3 participant types: consumer, installer and counter worker
  • A custom print application to generate cheques, acceptance and rejection letters
  • Business rules and processes for the receipt, data entry and validation of different claim forms based on the participant type
  • Management and national fulfillment of cash rebates and program collateral to all 3 participant types
  • Toll-free support
  • Comprehensive program reporting

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