AXIS is responsible for execution and management of the following elements.
- Rules & Regulations development
- Release and Indemnity form development
- Entrant data processing, cleansing and validation to business rules of the promotion
- Randomized draws for winner selection
- Winner notifications, skill testing question, eligibility verification, and document administration
- Physical and digital prize fulfillment
- Winner announcement for media release
To help promote the ParticipACTION initiative, AXIS handles fulfillment of custom-collated promotional kits to organizations across Canada.