Inbound Marketing Automation

Imagine running a business where many time-consuming marketing activities, like sending email cadences, are automated, leaving you free to focus on other areas of your operation. AXIS will help nurture your leads and get them ready to move through the sales funnel.

Attract, capture, nurture, convert, expand.

Custom Marketing Automation for Your Business

AXIS is a proud partner of Act-On, a marketing automation tool that tracks customers even before you know their name. It connects the dots and tells you where they’ve been. You can then build powerful automation rules to send them dynamic content and targeted emails based on their interests and behaviour while browsing your website.

There is often confusion between email service providers (ESPs) and marketing automation. The main difference is that ESPs are extremely limited in functionality and analytics. An ESP will send an email and tell you how many people opened and clicked on the link. Marketing automation tools, on the other hand, will send emails, track a contact’s movement through the website, score this behavior and automatically send follow-up emails based on that activity.

Marketing automation can also notify salespeople of a lead’s behavior and interests so they have the knowledge to turn the lead into a revenue-generating sale.

Finally, custom marketing automation tools will produce analytics for every step through the sales funnel, allowing the savvy marketer to optimize the entire process.

Learn More about Act-On

Why Custom Marketing Automation?

Only 3% of B2B companies are currently using marketing automation. Act-On is a great way to get ahead of the competition. It is built to work flawlessly with the systems you want to integrate with from CRM, CMS, form builds, etc.

Program Tracking & Campaign Management

You can’t manage what you don’t measure – AXIS can help you with relevant, actionable analysis for your integrated marketing campaign.

As a data-driven organization, AXIS understands the importance of measurement, tracking and reporting in any marketing campaign (e.g. email marketing campaigns).

Measurement helps you to monitor your progress towards your goals.

Tracking allows you to assess your progress in order to continually improve

Reporting provides a mechanism to communicate with program stakeholders.

AXIS offers flexible, custom reports to meet the needs of our customers’ requirements on specific program performance metrics. AXIS also has experience in working with existing data analytics products, such as Tableau Software, to build reports. Reports can be delivered offline on-demand as needed, as part of a scheduled subscription, or in real-time via an online reporting portal.

The importance of data

AXIS graph of the importance of data: measurement, tracking, reporting

Drip Campaign Example

AXIS Lead Nurturing Program

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Are you a marketer with a unique challenge of managing your data?

Let us help you solve it today.